WSF Odds Powers Epicbet with Advanced Prop Markets
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Key Takeaways:
- WSF Odds integrates player and team performance betting into Sisu Group's Epicbet platform, enhancing in-play and pre-match options.
- The partnership targets expansion in emerging markets including Australia, Bulgaria, and Colombia.
- Collaboration emphasizes innovation in football prop betting to boost operator traction.
BVGroup deploys its SaaS sportsbook technology to enable Rhino Entertainment's debut sports betting vertical under the Puntit brand. This marks a strategic shift for Rhino, which adopts a technology-first approach to diversify beyond traditional casino offerings. The integration leverages BVGroup's scalable platform to deliver competitive odds, seamless user interfaces, and robust backend support for real-time wagering.
In parallel, industry observers highlight the accelerating adoption of AI-driven personalization in sports betting platforms. A recent analysis projects that by 2026, leading providers will prioritize micro-markets and live streaming synchronization to sustain user engagement. Cloud-native architectures with API-first designs are emerging as standard, ensuring low-latency updates and failover mechanisms to maintain market reliability during high-volume events.
WSF Odds, a specialist in performance-based betting markets, announced the deal with Sisu Group on October 24, underscoring a growing demand for granular football betting props amid stagnant traditional line growth. Giovanni Bertoli, co-founder and CEO of WSF Odds, noted the alignment with Sisu's ambitious expansion: "Their technology-first vision matches our focus on innovation in football performance betting." The upgrade equips Epicbet with enhanced player props, team/match props, and goalscorer markets, available across multiple jurisdictions.
Sisu Group, headquartered in Tallinn, Estonia, operates Epicbet as a core asset in its portfolio, targeting regulated markets with a emphasis on mobile-first experiences. The partnership extends WSF's reach into non-European territories, where operators seek differentiated content to combat commoditized odds feeds. Analysts view this as emblematic of a broader trend: providers shifting from volume-based market supply to value-added, data-enriched products that improve hold percentages and player retention.
Complementing this, BVGroup's collaboration with Rhino Entertainment, revealed earlier this year but gaining momentum in recent deployments, exemplifies the SaaS model's appeal for mid-tier operators. Rhino, previously focused on casino aggregation, leverages BVGroup's turnkey solution for Puntit, incorporating advanced risk management and customizable UI elements. This move aligns with provider strategies to capture hybrid igaming segments, where betting on sports contributes up to 40% of gross gaming revenue in diversified portfolios.
Looking ahead, the sports betting software landscape is evolving toward predictive analytics and immersive features. Providers like those powering these integrations are investing in Gen AI for dynamic odds adjustment and behavioral nudges, reducing churn by 15-20% according to internal benchmarks. However, challenges persist in reconciling multi-feed data sources to prevent latency issues, a priority for odds suppliers aiming to future-proof platforms.
As European and Lat Am markets mature, such partnerships signal a maturation in provider-operator dynamics, favoring agile tech stacks over legacy systems. The focus on performative markets not only elevates user immersion but also positions providers as key enablers of sustainable growth in a competitive ecosystem.
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